I'm a generalist who loves every part of the process, from doing research and defining the problem all the way to writing reusable CSS and pushing code. My work has included complex tooling, addressing longstanding debt, optimizing conversion funnels, and design systems creation and adoption.

Learn more about my work and process through the case studies below.



Customer segmentation refresh

A series of projects to improve Faire’s CRM tools through simplification and new features.



Primary website rebrand

A full website rebrand of Primary, including a new, accessible design system.

Primary swatch builder

A visual interface for creating and managing color swatches.

Color filtering on Primary

Rethink filtering on Primary to accommodate dozens of unique clothing colors.



Structured data on Etsy

Collecting category-specific information from sellers to power search filters.

Inventory management

Give Etsy sellers the tools they need to accurately and easily manage their inventory.

Web toolkit

The creation and maintenance of Etsy's first design system.

Listings Manager redesign

A redesign and rewrite of the core of Etsy's seller tools.



Projects include Kickstarter Year in Review 2012, tools for managing backed projects, international checkout, mobile checkout, event pages and RSVPs.



The first designer for Moveline, a two-sided marketplace connecting people moving with moving companies, accepted into TechStars New York 2012.

Case studies have been simplified and edited for public viewing.

Built by Jessica Harllee 2024 ✌️